South Texas Area Regional Soccer Complex Becomes First Client
Frisco, Texas (February 1, 2010) – Playbook Management International, LLC, a Frisco, Texas-based sports and entertainment company, officially launched its business operation today with the announcement of its first client, the South Texas Area Regional (STAR) Soccer Complex in San Antonio, Texas.
Playbook Management International (PMI), founded in December 2009 by Managing Partner Michael Hitchcock, was created to assist clients run a more profitable business operation through the integration of the Playbook Management System, which includes the creation of a comprehensive, fully-integrated business plan called the Playbook.
“We established Playbook Management International to fulfill a growing need by sports and entertainment organizations to run a more efficient and profitable business operation,” said Hitchcock. “The Playbook Management System takes a strategic approach to helping our clients realize their potential.”
Utilizing basic principles incorporated by successful sports and entertainment organizations, PMI will assist its clients by helping them create a tailor-made Playbook, specifically designed to identify the organizations priorities, establish and reach goals, and effectively executing a business plan.
“The Playbook is a proven tool that can be applied to any sport and entertainment organization in the United States and around the world – from teams to leagues, promoters to events, stadiums to facilities,” added Hitchcock.
PMI is proud to announce the STAR Soccer Complex in San Antonio, Texas as its first client. The STAR Soccer Complex is a carefully designed sports facility featuring 13 regulation-size and fully lit soccer fields, complete with concessions stand, a pro shop, public restrooms, and two playscapes. The complex will be the largest of its type in the San Antonio region, increasing the area’s number of fields by nearly 25 percent and with the capability to accommodate large local, state, national and international tournaments.
“We are excited to partner with Playbook Management International as we open the STAR Soccer Complex and Morgan’s Wonderland Park,” said Gordon Hartman, Founder and CEO of the Complex and Park. “The expertise that PMI provides will help us make the STAR Soccer Complex and, in turn, Morgan’s Wonderland, successful organizations and great destinations for families and individuals. It’s been a great experience so far and we look forward to a great working relationship with PMI.”
The STAR Soccer Complex is pleased to be affiliated with Morgan’s Wonderland, the world’s first Ultra Accessible Family Fun Park. Located adjacent to the STAR Soccer Complex, the revolutionary 25-acre park was specifically designed for children and adults with disabilities. As part of the partnership, all proceeds from the STAR Soccer Complex will help subsidize free admission to Morgan’s Wonderland for all individuals with special needs. The STAR Soccer Complex and Morgan’s Wonderland, named after the daughter of Gordon and Maggie Hartman, are scheduled to open in the spring of 2010.
Prior to establishing PMI, Hitchcock was a leading executive in Major League Soccer for the past 12 years. Most recently, Hitchcock was General Manager of Major League Soccer club FC Dallas and its state-art-the-art sports complex, Pizza Hut Park, from 2005 through 2009.
During Hitchcock’s tenure at FC Dallas, the team increased its attendance by over 30 percent while the stadium complex welcomed over 1.5 million yearly participants and spectators throughout the 17 soccer fields and 20,500-seat stadium. In addition to hosting international and professional soccer games, club soccer tournaments and league play, and high school football games, the complex hosted dozens of large-scale music concerts by world-renown artists. Hitchcock also established successful business relationships between FC Dallas and soccer clubs in Brazil, Argentina, Mexico, and Trinidad and Tobago, which included international matches, an exchange of players, and the interaction of the management teams to share best practices.
Before joining FC Dallas, the Atlanta, Georgia native earned numerous accolades from Major League Soccer (MLS) for his accomplishments in leading various team sales staffs. As Vice President of Sales for the Los Angeles Galaxy (2003-2005) and Senior Director of Sales and Marketing for the Colorado Rapids (2001-2003), he won four MLS Sales Director of the Year awards while his sales staffs were recognized as the MLS Sales Team of the Year on five occasions. He earned the MLS Commissioner’s New Business Leadership Award as Corporate Sales Executive at DC United before joining Colorado.
For more information, please visit: www.playbookmanagement.com.